School of Management
School of Computer Applications
School of Law
School of Mass Communication
School of Hospitality Management
School of Liberal Arts
BBA (Bachelor of Business Administration)
(Full Time Undergraduate Program)
Duration : Three Years (Semester Based)
About the Program
Bachelor of Business Administration (BBA) is a three years full time program designed to set the foundation for the future managers. It equips the students with a range of analytical, strategic, leadership & business skills. During the first two years of the program, the students are given an overview of business strategies, analytical tools, accounting and financial management. In the third year, the students are allowed to choose their areas of specialization, and they are required to do live projects in alliance with industry and under the guidance of their project mentors. The program offers ample choice of dual specialization in the areas such as: Marketing, Finance, HR, International Business & Retail.
Salient features of the program include:
  • A week long Foundation program to build strong base in technical subjects such as Finance and Business Statistics.
  • Case Based Teaching Pedagogy.
  • Regular Guest lectures by renowned speakers from across the globe
  • Regular local Educational Excursions & Industrial visits.
  • International linkages for the faculty/student exchange programs and research and development
  • Regular Personality Development Programs and Workshops by lead corporate trainers.
  • Unique Corporate Resource Centre to facilitate decent placements.
  • Industry Interface with reputed organization such as HDFC, CII, PHD Chamber of Commerce and Industry, Industrial Association of Uttarakhand (IAU), and Indian Institute of Entrepreneurship (IIE), to keep abreast with the changing skill requirement in the corporate sector.
  • 100% Placements support
Workshops & Seminars
Workshops and Seminars are an integral part of the program curriculum where seminars/workshops on relevant functional areas are conducted on regular basis. Which range from topics related to current business strategies, global and local trends in business, soft skills as well as key technical skills.
The interns from IMS Unison University are placed with organizations of repute for 4-6 weeks, at the end of fourth semester. Internship is a rigorous project assignment during which they gain practical hands-on experience and benefit from networking opportunities. The Internship component of the BBA program at University aims at minimizing the gap between knowing and doing and thus produces industry ready professionals. It provides a valuable platform to orient the students with different management functions in eminent organizations. The Internship is a powerful source of gaining practical industrial experience that helps to become leaders of tomorrow. Field based Internship provides linkage between theoretical concepts and current practices. Also, it promotes industry-institutional alliances. Each student on completion of this Internship program submits a project report under the guidance of a mentor from the Industry and the University. This project report is followed by a presentation by each student using AV aids, as a part of his/her curriculum.

The in-house faculty regularly mentors the students on various issues related to their personal and academic life. To compliment this, the students regularly meet the top notch leaders from global corporate to understand the dynamics of different industries in the light of national and international market dynamics. This provides a platform where the stalwarts of the industry contribute towards nurturing the students to attain personal and professional excellence. The exposure helps in the holistic development of the individuals.
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