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BA (Journalism and Mass Communication)

(Full Time Undergraduate Program)

Duration: Three Years (Semester Based)

The BA (Journalism and Mass Communication) program offered by the University is a three year program spread over six semesters. It prepares students with skills, knowledge and strategic perspectives essential to the leadership in a media organization. It is designed to provide strong functional skills and the ability to apply, adapt and integrate into all fields of Mass Communication.

The attempt at the IUU School of Mass Communication is to create proficient media practitioners equipped with both theoretical and practical knowledge.
A degree in Journalism and Mass Communication opens varied professional and creative opportunities in Journalism (Print, TV, Radio and Web), Radio Production, Television Production Creative Writing, Content Writing, Digital Marketing, Advertising, Public Relation, Corporate Communication, Event Management, Photojournalism, Photography and Film Production.

On completion of their course, media aspirants can look forward to working the following profiles: Reporter (Print, TV, Radio and Web), Editor, Content Writer, Digital Marketer, TV Producer, Production Assistant, Radio Jockey, Video Jockey, Screenwriter, Video Editor, Anchor, Communication Officer, Public Relation Officer (PRO), Event Manager etc.
Salient features of the program:
  • Exposure to theoretical and practical courses
  • Well-equipped print, electronic media, computer labs facility
  • Participation in seminars, conferences & workshops
  • Regular industrial visits
  • Media projects for better exposure
  • Tie-ups with media houses for internship, training, and placement
  • Media experts as guest faculty
  • Unique Corporate Resource Centre to facilitate placements with 100% placement support
The IUU School of Mass Communication is equipped with the latest technical infrastructure and production facilities. Classrooms are well equipped with LCD Projectors with audio-visual systems. The school is constantly seeking to upgrade its production facilities in order to keep pace with the changing technological demands of the media profession. The School has well equipped Print Lab, TV Studio, Radio Studio, Digital Photography Lab and Computer Lab to provide hand on training to prepare the students as per current requirements of the media organizations.
Workshops & Seminars
Workshops and Seminars are conducted on a regular basis, including the following :
  • Workshops and Seminars are conducted on regular basis, including the following:
  • Workshop on "Radio Talks"
  • Workshop on "Radio Interviews"
  • Workshop on "Radio Features"
  • Workshop on "How to create Entertainment Shows"
  • Workshop on " Radio Reporting"
  • Workshop on " How to make Radio Commercials"
  • Workshop on "T.V. News Production"
  • Workshop on "News Reading"
  • Workshop on "Program Anchoring and Panel Discussion"
  • Workshop on "Page Layout Designing"
  • Workshop on "News and Feature Writing for Print Media"
  • Workshop on "Photo Journalism"
  • Workshop on " Digital Film Making"
  • Workshop on "Script Writing"
  • Seminar on "Trends and Traits of Photojournalism"
  • Seminar on "Challenges before Camera Person and Camera handling"
  • Seminar on "Challenges of 21st Century Journalists"
  • Seminar on "Emerging Trends in Electronic Media"
  • Seminar on "Media and Social Responsibility"
  • Seminar on "Changing Trends in Mass Media and Communication"
As part of their curriculum, students are required to intern with a media organization of their choice to gain practical hands-on experience and benefit from networking opportunities. It provides a valuable platform to orient the students with different media functions in eminent organizations. The internship duration is usually of 4-6 weeks.

Every student on completion of the Internship Program submits a project report under the guidance of a mentor from the associated company and the institute. This project report is followed by a presentation by each student using AV aids, as part of his/her curriculum.

The IUU faculty regularly mentors the students on various issues related to their personal and academic life. Theoretical and practical hands-on training, coupled with regular industry interactions, nurtures aspirants to attain personal and professional excellence.
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