BA (Journalism and Mass Communication)
(Full Time Undergraduate Program)
Duration : Three Years (Semester Based)
About the Program
The BA (Journalism and Mass Communication) program offered by the University is a three years program spread over six semesters. It prepares students with skills, knowledge and strategic perspectives essential to the leadership in Media anywhere in the world. It is designed to provide strong functional skills and the ability to apply, adapt and integrate those skills in different media settings.

The program gives an opportunity to the students to excel in Print Journalism, Radio Journalism, Television Journalism, Creative Writing, Public Relations, Event Management, Corporate Communication, Photojournalism and Advertising. This provides a broad foundation of skills and knowledge in diverse functional areas apart from providing the option to specialize in various functional disciplines in journalism. Students are also required to undergo an Internship Program in Media Industry.
Salient features of the program include:
  • A week long Foundation program to build strong base in technical subjects such as Principles of Mass Communication and Journalism-Reporting & Editing.
  • Practical Based Teaching Pedagogy.
  • Regular Guest lectures by renowned speakers from across the globe
  • Regular local Educational Excursions & Industrial visits.
  • Choice of International / National Industrial Tour as an integral part of the program.
  • Regular Personality Development Programs and Workshops by lead media industry and corporate trainers.
  • Unique Corporate Resource Centre to facilitate decent placements.
  • Industry Interface with reputed organization such as ABP, Hindustan Times etc., to keep abreast with the changing skill requirement in the media sector.
  • 100% Placements support.
Workshops & Seminars
Workshops and Seminars are an integral part of the program curriculum where seminars/workshops on relevant functional areas are conducted on regular basis, including the following:
  • Workshop on “Radio Talks”
  • Workshop on “Radio Interviews”
  • Workshop on “Radio Features”
  • Workshop on “How to create Entertainment Shows”
  • Workshop on “ Radio Reporting”
  • Workshop on “ How to make Radio Commercials”
  • Workshop on “T.V. News Production”
  • Workshop on “News Reading”
  • Workshop on “Program Anchoring and Panel Discussion”
  • Workshop on “Page Layout Designing”
  • Workshop on “News and Feature Writing for Print Media”
  • Workshop on “Photo Journalism”
  • Workshop on “Film Making”
  • Workshop on “Script Writing”
  • Seminar on “Trends and Traits of Photojournalism”
  • Seminar on “ Challenges before Camera Person and Camera handling”
  • Seminar on “Challenges of 21st Century Journalists”
  • Seminar on “Emerging trends in Electronic Media”
  • Seminar on “Media and Social Responsibility”
The interns from IMS Unison University are placed with organizations of repute for 4-6 weeks, at the end of fourth semester. Internship is a rigorous project assignment during which they gain practical hands-on experience and benefit from networking opportunities. The Internship component of the BA Journalism and Mass Communication program at University aims at minimizing the gap between knowing and doing and thus produces industry ready professionals. It provides a valuable platform to orient the students with different Mass Communication and Journalism functions in eminent organizations. The Internship is a powerful source of gaining practical industrial experience that helps to become leaders of tomorrow. Field based Internship provides linkage between theoretical concepts and current practices. Also, it promotes industry-institutional alliances. Each student on completion of this Internship program submits a project report under the guidance of a mentor from the Industry and the University. This project report is followed by a presentation by each student using AV aids, as a part of his/her curriculum.

The in-house faculty regularly mentors the students on various issues related to their personal and academic life. To compliment this, the students regularly meet the top notch leaders from National and global corporate to understand the dynamics of different industries in the light of national and international media market dynamics. This provides a platform where the stalwarts of the industry contribute towards nurturing the students to attain personal and professional excellence. The exposure helps in the holistic development of the individuals.
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