The BBA program provides quality education to aspiring students, wishing to take up junior executive positions in industry and business, besides providing opportunities for entrepreneurship and self-employment. With a rigorous curriculum, the program equips the students with conceptual, analytical, and communication skills leading to excellent performance and committed service to the industry.
The first two years of the program offer a solid foundation in various functional areas of management such as finance and accounting, business economics, marketing, operations, and human resource management, besides analytical tools, and techniques, and legal, ethical, social and strategic aspects. In the third year, the students are given dual specialization options from among Marketing, Human Resource Management, Finance, Business Intelligence & Data Analytics, International Business, Operations, Information Technology, Retail Management, Logistics & Supply Chain Management & Entrepreneurship. Students also carry out live projects in alliance with the industry under the guidance of their project mentors.
Regular and ongoing tracking of the students' progress by faculty mentors and 100 percent placement assistance are prominent features of the program.
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40% Seats of the intake in the program are reserved for UK Domicile candidates and will be allotted purely on first come first serve basis. The decision of the University in this respect is not open to question
S. No. | Course Code | Course Name |
---|---|---|
1 | BBA 101 | Principles of Management |
2 | BBA 102 | Financial Accounting |
3 | BBA 103 | Business Ethics and CSR |
4 | BBA 104 | Business Mathematics |
5 | BBA 105 | Environmental Studies and Disaster Management |
6 | BBA 106 | Fundamentals of Business Economics |
S. No. | Course Code | Course Name |
---|---|---|
1 | BBA 201 | Management Accounting |
2 | BBA 202 | Principles of Macroeconomics |
3 | BBA 203 | Human Resource Management |
4 | BBA 204 | Legal Aspects of Business |
5 | BBA 205 | Business Environment |
6 | BBA 206 | Basics of Marketing |
S. No. | Course Code | Course Name |
---|---|---|
1 | BBA 301 | Indian Economy |
2 | BBA 302 | Business Research Methods |
3 | BBA 303 | Fundamentals of Financial Management |
4 | BBA 304 | Production and Operations Management |
5 | BBA 305 P | Soft Skills and Personality Development |
6 | BBA 306 | Business Statistics |
S. No. | Course Code | Course Name |
---|---|---|
1 | BBA 401 | Operations Research |
2 | BBA 402 | Company Law |
3 | BBA 403 | International Business |
4 | BBA 404 | Essentials of Organizational Behaviour |
5 | BBA 405 P | Statistical Software Package |
6 | BBA 406 | Digital Marketing Management |
S. No. | Course Code | Course Name |
---|---|---|
1 | BBA 501 | Business Policy and Strategy |
2 | - | Specialisation-I Core – 1 |
3 | - | Specialisation-II Core – 1 |
4 | - | Specialisation-I Core – 2 |
5 | - | Specialisation-II Core – 2 |
6 | BBA 503 S | Summer Internship Report and Viva-Voce |
S. No. | Course Code | Course Name |
---|---|---|
1 | - | Specialisation-I Core – 3 |
2 | - | Specialisation-II Core – 3 |
3 | - | Specialisation – I Elective |
4 | - | Specialisation – II Elective |
5 | - | General Elective (Compulsory) |
6 | BBA 602 S | Comprehensive Viva Voce |
S. No. | Course Code | Course Name |
---|---|---|
CORE COURSES | ||
1 | MRM 101 C | Product and Brand Management |
2 | MRM 102 C | Consumer Behaviour |
3 | MRM 103 C | Marketing of Services |
ELECTIVE COURSES | ||
1 | MRM 104 E | Integrated Marketing Communication |
2 | MRM 105 E | Digital Marketing |
3 | MRM 106 E | Sales and Sales Force Management |
4 | MRM 107 E | Marketing Analytics |
5 | MRM 108 E | International Marketing |
S. No. | Course Code | Course Name |
---|---|---|
CORE COURSES | ||
1 | HRM 101 C | Performance Management and Appraisal |
2 | HRM 102 C | Industrial Relations and Labor Law |
3 | HRM 103 C | Emotional Intelligence and Managerial Effectiveness |
ELECTIVE COURSES | ||
1 | HRM 104 E | Principles of Leadership |
2 | HRM 105 E | Human Resource Planning and Development |
3 | HRM 106 E | Human Resource Management in Service Sector |
4 | HRM 107 E | Talent Management |
S. No. | Course Code | Course Name |
---|---|---|
CORE COURSES | ||
1 | RTM 101 C | Retail Store Management |
2 | RTM 102 C | Retail Sales and Category Management |
3 | RTM 103 C | e-Retailing |
ELECTIVE COURSES | ||
1 | RTM 104 E | Retail Branding and CRM |
2 | RTM 105 E | Retail Supply Chain Management |
3 | RTM 106 E | Space Planning and Mall Management |
4 | RTM 107 E | International Retail Management |
5 | RTM 108 E | Mall Dynamics and Management |
6 | RTM 109 E | Retail Marketing |
S. No. | Course Code | Course Name |
---|---|---|
CORE COURSES | ||
1 | FIN 101 C | Investment Management |
2 | FIN 102 C | Investment Advisor I |
3 | FIN 103 C | Equity Derivative |
ELECTIVE COURSES | ||
1 | FIN 104 E | Investment Advisor II |
2 | FIN 105 E | Fixed Income Securities and Money Market |
3 | FIN 106 E | Banking and Insurance |
4 | FIN 107 E | Behavioural Finance |
5 | FIN 108 E | Corporate Risk Management |
6 | FIN 109 E | Financial Analytics |
S. No. | Course Code | Course Name |
---|---|---|
CORE COURSES | ||
1 | IBM 101 C | Intercultural Management |
2 | IBM 102 C | International Trade & Export management |
3 | IBM 103 C | International Marketing |
ELECTIVE COURSES | ||
1 | IBM 104 E | Foreign Exchange Management |
2 | IBM 105 E | International Human Resource Management |
3 | IBM 106 E | International Trade Law |
4 | IBM 107 E | International Financial Management |
S. No. | Course Code | Course Name |
---|---|---|
CORE COURSES | ||
1 | ORM 101 C | Supply Chain Management |
2 | ORM 102 C | Service Operations Management |
3 | ORM 103 C | Lean Manufacturing |
ELECTIVE COURSES | ||
1 | ORM 104 E | Total Quality Management |
2 | ORM 105 E | Operations Strategy |
3 | ORM 106 E | Strategic Sourcing and Procurement |
S. No. | Course Code | Course Name |
---|---|---|
CORE COURSES | ||
1 | BAN 101 C | Data Analytics with R |
2 | BAN 102 C | Business Intelligence and Data Warehousing |
3 | BAN 103 C | Data Mining and Machine Learning |
ELECTIVE COURSES | ||
1 | BAN 104 E | Business Intelligence concepts, tools, and applications |
2 | BAN 105 E | Financial Analytics |
3 | BAN 106 E | Big Data Analytics |
4 | BAN 107 E | Marketing Analytics |
S. No. | Course Code | Course Name |
---|---|---|
CORE COURSES | ||
1 | LSC 101 C | Supply Chain Management |
2 | LSC 102 C | Logistics Management |
3 | LSC 103 C | Modeling for Decision Making in Supply Chain |
ELECTIVE COURSES | ||
1 | LSC 104 E | Global Supply Chain & Logistics |
2 | LSC 105 E | Shipping & Warehousing Management |
3 | LSC 106 E | Logistics and Supply Chain Information System |
S. No. | Course Code | Course Name |
---|---|---|
CORE COURSES | ||
1 | EFB 101 C | Entrepreneurship Development |
2 | EFB 102 C | Family Business Management |
3 | EFB 103 C | Feasibility Study & Business Plan |
ELECTIVE COURSES | ||
1 | EFB 104 E | Start-up Ecosystem in India |
2 | EFB 105 E | Entrepreneurial Marketing |
3 | EFB 106 E | Entrepreneurial Finance |
S. No. | Course Code | Course Name |
---|---|---|
CORE COURSES | ||
1 | ITI 101 C | Database Management System |
2 | ITI 102 C | Digital business management |
3 | ITI 103 C | Business Intelligence and Applications |
ELECTIVE COURSES | ||
1 | ITI 104 E | Web Technologies |
2 | ITI 105 E | Cyber security and Risk management |
3 | ITI 106 E | Knowledge management and information system |
4 | ITI 107 E | Data mining and data warehousing |
5 | ITI 108 E | Python for managers |