School of Management

BBA (Bachelor of Business Administration)

  • Course Name
  • Duration
  • Eligibility
  • Type
  • Application starts
  • Last date of application
  • Admission Process

The BBA program provides quality education to aspiring students, wishing to take up junior executive positions in industry and business, besides providing opportunities for entrepreneurship and self-employment. With a rigorous curriculum, the program equips the students with conceptual, analytical, and communication skills leading to excellent performance and committed service to the industry.

The first two years of the program offer a solid foundation in various functional areas of management such as finance and accounting, business economics, marketing, operations, and human resource management, besides analytical tools, and techniques, and legal, ethical, social and strategic aspects. In the third year, the students are given dual specialization options from among Marketing, Finance, Digital Marketing, Human Resource Management, and International Business. Students also carry out live projects in alliance with the industry under the guidance of their project mentors.

Regular and ongoing tracking of the students' progress by faculty mentors and 100 percent placement assistance are prominent features of the program.

Why pursue a BBA from IMS Unison University?

  • 1 Practical Learning: The design and delivery of the program provides for progressive understanding of the domain of Business Management through theory as well as practice by way of Case studies, Industry Interactions and Internships.
  • 2 Placement Assistance: 100% placement assistance is given to job aspiring students. Some brands that hire BBA students regularly are Wipro, IBM,, JARO Education, SAGE Publications, Axis Bank etc.
  • 3 Mentoring System: Every student is assigned a faculty mentor each academic term to regularly track the student’s progress. The faculty mentor communicates regularly with the parents to update on the progress of their wards.
  • 4 Also student has options for National and International study tour.

Our Program

  • Various certification programs are organized in association with our training partners to enhance the professional skills of our students so that they have a competitive edge. The program that is incorporated in the curriculum is
  • National Study Tour (Optional): A National study tour is organized for the students which not only facilitates interface with the Industry but also provides the students with a cultural overview. These provide the students the opportunity of learning through travel, especially to places that they may not otherwise get to visit, an opportunity for close interaction with peers that students enjoy so much, and a chance for the Faculty to observe and interact with the student in a structure different from and more informal than the classroom.
  • International National Study Tour (Optional):An optional international study tour is designed to provide the students with a first-hand experience and engage the students in different training programs/ talks at a University of repute, visiting headquarters or prime facilities owned by several leading industrial brands, and undertaking a guided cultural and heritage exposure tour.

Career Opportunities

  • Career opportunities with a BBA degree are promising. Students post completion of their BBA program can either take up a job or pursue their Masters from India or abroad or start their own entrepreneurial venture. The students can get into starting level jobs immediately after the successful completion of the program and then can grow with the company they join. Graduates have a wide range of career paths - Sales, Services, FMCG, Finance, Banking, Operations, and Logistics - to name a few key sectors.

Apply Online

  • Online at the University website:
    After filling the "Registration Form”, the candidate has to pay a registration fee of Rs. 1000/- either online through Debit Card / Credit Card /Net Banking or cash at the Cash Counter of the University. On successful payment of registration fee, a receipt will be generated by the system. You will have to save this registration number for all your future reference. You are required to scan and email this receipt along with documents to along with the scanned copies of all the documents required.
    Alternatively, the student can also download the registration form from the website or procure it from the University Admission office, fill it up completely, attach the necessary documents and send it with a Bank Demand Draft of Rs 1000/- drawn in favour of IMS Unison University payable at Dehradun and send it at the postal address of the University.
  • The registration fee is non-refundable under any circumstance whatsoever. Registering to a Program does not guarantee admission.
  • After the successful registration to the Program chosen, our admission team will check the seat availability and your eligibility for the admission. If you meet the admission criteria, you will be contacted to proceed further as per the Admission procedure of the program.
  • You shall remain in constant touch with our Admission office to know about the status of your registration.
  • Admission Process:
    Personal Interview.
  • Interested candidates can register themselves at the University website or personally visit the University Admission Office to complete the registration process.
  • All eligible candidates will have to appear for a round of Personal Interview. Merit will be formed on the basis of marks obtained in class XII, and Personal Interview Scores.

Online application process


Fill and confirm the registration form


Pay registration fee using any online method


Get registration No. on successful payment

Download fee document BBA (Bachelor of Business Administration)

Fee (2022-23)


40% Seats of the intake in the program are reserved for UK Domicile candidates and will be allotted purely on first come first serve basis. The decision of the University in this respect is not open to question

BBA (Bachelor of Business Administration)

Program Curriculum

S. No. Course Code Course Name
1 BBA 101 Principles of Management
2 BBA 102 Financial Accounting
3 BBA 103 Principles of Microeconomics
4 BBA 104 Environmental Studies
5 BBA 105 Business Communication
6 BBA 106 P IT for Managers
S. No. Course Code Course Name
1 BBA 201 Management Accounting
2 BBA 202 Business Mathematics
3 BBA 203 Principles of Macroeconomics
4 BBA 204 Principles of Marketing
5 BBA 205 Human Resource Management
6 BBA 206 Legal Aspects of Business
S. No. Course Code Course Name
1 BBA 301 Business Statistics
2 BBA 302 Indian Economy
3 BBA 303 Business Research Methods
4 BBA 304 Fundamentals of Financial Management
5 BBA 305 Production and Operations Management
6 BBA 306 Business Environment
7 BBA 307 P Soft Skills and Personality Development
S. No. Course Code Course Name
1 BBA 401 Operations Research
2 BBA 402 Company Law
3 BBA 403 International Business
4 BBA 404 Essentials of Organizational Behavior
5 BBA 405 E-Commerce
6 BBA 406 Business Ethics and CSR
7 BBA 407 P Statistical Software Package
S. No. Course Code Course Name
1 BBA 501 Business Policy and Strategy
2 - Specialization-I Core – 1
3 - Specialization-II Core – 1
4 - Specialization-I Core – 2
5 - Specialization-II Core – 2
6 - General Elective (Compulsory)
7 BBA 502 S Term Project
S. No. Course Code Course Name
1 BBA 601 S Comprehensive Viva Voce
2 - Specialization-I Core – 3
3 - Specialization-II Core – 3
4 - Specialization – I Elective
5 Specialization – II Elective
6 BBA OPE Open Elective (Optional)*
7 - PDP (Non Credit)
S. No. Course Code Course Name
1 GEN 101 E Supply Chain Management
2 GEN 102 E Total Quality Management
3 GEN 103 E Project Management
4 GEN 104 E Consumer Affairs
5 GEN 105 E India’s Diversity & Business


S. No. Course Code Course Name
1 MRM 101 C Consumer Behavior
2 MRM 102 C Marketing of Services
3 MRM 103 C Integrated Marketing Communication
4 MRM 104 E Sales and Sales Force Management
5 MRM 105 E Product and Brand Management
6 MRM 106 E Retail Marketing


S. No. Course Code Course Name
1 FIN 101 C Security Analysis and Portfolio Management
2 FIN 102 C Indian Financial System
3 FIN 103 C Merchant Banking and Financial Services
4 FIN 104 E Corporate Tax Planning
5 FIN 105 E Insurance and Risk Management
6 FIN 106 E Banking: Theory, Law and Practices


S. No. Course Code Course Name
1 HRM 101 C Human Resource Planning and Development
2 HRM 102 C Industrial Relations and Labor Laws
3 HRM 103 C Training and Development
4 HRM 104 E Performance Management and Appraisal
5 HRM 105 E Counseling and Negotiation Skills for Managers
6 HRM 106 E Compensation Management


S. No. Course Code Course Name
1 EFB 101 C Entrepreneurship Development
2 EFB 102 C Family Business Management
3 EFB 103 C Feasibility Study & Business Plan
4 EFB 104 E Start-up Ecosystem in India
5 EFB 105 E Entrepreneurial Marketing
6 EFB 106 E Entrepreneurial Finance


S. No. Course Code Course Name
1 BAN 101 C Data Analytics with R
2 BAN 102 C Business Intelligence: Concepts, Tools, and Applications
3 BAN 103 C Business Intelligence and Data Warehousing
4 BAN 104 E Marketing Analytics
5 BAN 105 E HR Analytics
6 BAN 106 E Financial Analytics


S. No. Course Code Course Name
1 MRM 101 C Consumer Behavior
2 DMT 102 C Digital Marketing Fundamentals
3 MRM 103 C Integrated Marketing Communication
4 DMT 104 E Search Engine Marketing and SEO
5 MRM 105 E Product and Brand Management
6 DMT 106 E Social Media Marketing
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