School of Management

BBA (Bachelor of Business Administration)

  • Course Name
  • Duration
  • Eligibility
  • Type
  • Application starts
  • Last date of application
  • Admission Process

The BBA program provides quality education to aspiring students, wishing to take up junior executive positions in industry and business, besides providing opportunities for entrepreneurship and self-employment. With a rigorous curriculum, the program equips the students with conceptual, analytical, and communication skills leading to excellent performance and committed service to the industry.

The first two years of the program offer a solid foundation in various functional areas of management such as finance and accounting, business economics, marketing, operations, and human resource management, besides analytical tools, and techniques, and legal, ethical, social and strategic aspects. In the third year, the students are given dual specialization options from among Marketing, Human Resource Management, Finance, Business Intelligence & Data Analytics, International Business, Operations, Information Technology, Retail Management, Logistics & Supply Chain Management & Entrepreneurship. Students also carry out live projects in alliance with the industry under the guidance of their project mentors.

Regular and ongoing tracking of the students' progress by faculty mentors and 100 percent placement assistance are prominent features of the program.

Why pursue a BBA from IMS Unison University?

  • 1 Practical Learning: The design and delivery of the program provides for progressive understanding of the domain of Business Management through theory as well as practice by way of Case studies, Industry Interactions and Internships.
  • 2 Placement Assistance: 100% placement assistance is given to job aspiring students. Some brands that hire BBA students regularly are Wipro, IBM,, JARO Education, SAGE Publications, Axis Bank etc.
  • 3 Mentoring System: Every student is assigned a faculty mentor each academic term to regularly track the student’s progress. The faculty mentor communicates regularly with the parents to update on the progress of their wards.
  • 4 Also student has options for National and International study tour.

Our Program

  • Various certification programs are organized in association with our training partners to enhance the professional skills of our students so that they have a competitive edge. The program that is incorporated in the curriculum is
  • National Study Tour (Optional): A National study tour is organized for the students which not only facilitates interface with the Industry but also provides the students with a cultural overview. These provide the students the opportunity of learning through travel, especially to places that they may not otherwise get to visit, an opportunity for close interaction with peers that students enjoy so much, and a chance for the Faculty to observe and interact with the student in a structure different from and more informal than the classroom.
  • International National Study Tour (Optional):An optional international study tour is designed to provide the students with a first-hand experience and engage the students in different training programs/ talks at a University of repute, visiting headquarters or prime facilities owned by several leading industrial brands, and undertaking a guided cultural and heritage exposure tour.

Career Opportunities

  • Career opportunities with a BBA degree are promising. Students post completion of their BBA program can either take up a job or pursue their Masters from India or abroad or start their own entrepreneurial venture. The students can get into starting level jobs immediately after the successful completion of the program and then can grow with the company they join. Graduates have a wide range of career paths - Sales, Services, FMCG, Finance, Banking, Operations, and Logistics - to name a few key sectors.

Apply Online

  • Online at the University website:
    After filling the "Registration Form”, the candidate has to pay a registration fee of Rs. 1000/- either online through Debit Card / Credit Card /Net Banking or cash at the Cash Counter of the University. On successful payment of registration fee, a receipt will be generated by the system. You will have to save this registration number for all your future reference. You are required to scan and email this receipt along with documents to along with the scanned copies of all the documents required.
    Alternatively, the student can also download the registration form from the website or procure it from the University Admission office, fill it up completely, attach the necessary documents and send it with a Bank Demand Draft of Rs 1000/- drawn in favour of IMS Unison University payable at Dehradun and send it at the postal address of the University.
  • The registration fee is non-refundable under any circumstance whatsoever. Registering to a Program does not guarantee admission.
  • After the successful registration to the Program chosen, our admission team will check the seat availability and your eligibility for the admission. If you meet the admission criteria, you will be contacted to proceed further as per the Admission procedure of the program.
  • You shall remain in constant touch with our Admission office to know about the status of your registration.
  • Admission Process:
    General Aptitude Test & Personal Interview.
  • Interested candidates can Admission themselves at the University website or download the registration form, fill it and send it through post or personally visit the University Admission Office to complete the Admission Process.
  • All eligible candidates will have to appear for a round of General Aptitude Test & Personal Interview. Merit will be formed on the basis of marks scored in class XII, GAT and PI Scores.

Online application process


Fill and confirm the registration form


Pay registration fee using any online method


Get registration No. on successful payment

Download fee document BBA (Bachelor of Business Administration)

Fee (2023-24)


40% Seats of the intake in the program are reserved for UK Domicile candidates and will be allotted purely on first come first serve basis. The decision of the University in this respect is not open to question

BBA (Bachelor of Business Administration)

Program Curriculum

S. No. Course Code Course Name
1 BBA 101 Principles of Management
2 BBA 102 Financial Accounting
3 BBA 103 Business Ethics and CSR
4 BBA 104 Business Mathematics
5 BBA 105 Environmental Studies and Disaster Management
6 BBA 106 Fundamentals of Business Economics
S. No. Course Code Course Name
1 BBA 201 Management Accounting
2 BBA 202 Principles of Macroeconomics
3 BBA 203 Human Resource Management
4 BBA 204 Legal Aspects of Business
5 BBA 205 Business Environment
6 BBA 206 Basics of Marketing
S. No. Course Code Course Name
1 BBA 301 Indian Economy
2 BBA 302 Business Research Methods
3 BBA 303 Fundamentals of Financial Management
4 BBA 304 Production and Operations Management
5 BBA 305 P Soft Skills and Personality Development
6 BBA 306 Business Statistics
S. No. Course Code Course Name
1 BBA 401 Operations Research
2 BBA 402 Company Law
3 BBA 403 International Business
4 BBA 404 Essentials of Organizational Behaviour
5 BBA 405 P Statistical Software Package
6 BBA 406 Digital Marketing Management
S. No. Course Code Course Name
1 BBA 501 Business Policy and Strategy
2 - Specialisation-I Core – 1
3 - Specialisation-II Core – 1
4 - Specialisation-I Core – 2
5 - Specialisation-II Core – 2
6 BBA 503 S Summer Internship Report and Viva-Voce
S. No. Course Code Course Name
1 - Specialisation-I Core – 3
2 - Specialisation-II Core – 3
3 - Specialisation – I Elective
4 - Specialisation – II Elective
5 - General Elective (Compulsory)
6 BBA 602 S Comprehensive Viva Voce
BBA (Bachelor of Business Administration)

Specialization Areas


S. No. Course Code Course Name
1 MRM 101 C Product and Brand Management
2 MRM 102 C Consumer Behaviour
3 MRM 103 C Marketing of Services
1 MRM 104 E Integrated Marketing Communication
2 MRM 105 E Digital Marketing
3 MRM 106 E Sales and Sales Force Management
4 MRM 107 E Marketing Analytics
5 MRM 108 E International Marketing


S. No. Course Code Course Name
1 HRM 101 C Performance Management and Appraisal
2 HRM 102 C Industrial Relations and Labor Law
3 HRM 103 C Emotional Intelligence and Managerial Effectiveness
1 HRM 104 E Principles of Leadership
2 HRM 105 E Human Resource Planning and Development
3 HRM 106 E Human Resource Management in Service Sector
4 HRM 107 E Talent Management


S. No. Course Code Course Name
1 RTM 101 C Retail Store Management
2 RTM 102 C Retail Sales and Category Management
3 RTM 103 C e-Retailing
1 RTM 104 E Retail Branding and CRM
2 RTM 105 E Retail Supply Chain Management
3 RTM 106 E Space Planning and Mall Management
4 RTM 107 E International Retail Management
5 RTM 108 E Mall Dynamics and Management
6 RTM 109 E Retail Marketing


S. No. Course Code Course Name
1 FIN 101 C Investment Management
2 FIN 102 C Investment Advisor I
3 FIN 103 C Equity Derivative
1 FIN 104 E Investment Advisor II
2 FIN 105 E Fixed Income Securities and Money Market
3 FIN 106 E Banking and Insurance
4 FIN 107 E Behavioural Finance
5 FIN 108 E Corporate Risk Management
6 FIN 109 E Financial Analytics


S. No. Course Code Course Name
1 IBM 101 C Intercultural Management
2 IBM 102 C International Trade & Export management
3 IBM 103 C International Marketing
1 IBM 104 E Foreign Exchange Management
2 IBM 105 E International Human Resource Management
3 IBM 106 E International Trade Law
4 IBM 107 E International Financial Management


S. No. Course Code Course Name
1 ORM 101 C Supply Chain Management
2 ORM 102 C Service Operations Management
3 ORM 103 C Lean Manufacturing
1 ORM 104 E Total Quality Management
2 ORM 105 E Operations Strategy
3 ORM 106 E Strategic Sourcing and Procurement


S. No. Course Code Course Name
1 BAN 101 C Data Analytics with R
2 BAN 102 C Business Intelligence and Data Warehousing
3 BAN 103 C Data Mining and Machine Learning
1 BAN 104 E Business Intelligence concepts, tools, and applications
2 BAN 105 E Financial Analytics
3 BAN 106 E Big Data Analytics
4 BAN 107 E Marketing Analytics


S. No. Course Code Course Name
1 LSC 101 C Supply Chain Management
2 LSC 102 C Logistics Management
3 LSC 103 C Modeling for Decision Making in Supply Chain
1 LSC 104 E Global Supply Chain & Logistics
2 LSC 105 E Shipping & Warehousing Management
3 LSC 106 E Logistics and Supply Chain Information System


S. No. Course Code Course Name
1 EFB 101 C Entrepreneurship Development
2 EFB 102 C Family Business Management
3 EFB 103 C Feasibility Study & Business Plan
1 EFB 104 E Start-up Ecosystem in India
2 EFB 105 E Entrepreneurial Marketing
3 EFB 106 E Entrepreneurial Finance


S. No. Course Code Course Name
1 ITI 101 C Database Management System
2 ITI 102 C Digital business management
3 ITI 103 C Business Intelligence and Applications
1 ITI 104 E Web Technologies
2 ITI 105 E Cyber security and Risk management
3 ITI 106 E Knowledge management and information system
4 ITI 107 E Data mining and data warehousing
5 ITI 108 E Python for managers
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